NEWS FROM THE DIGITAL JUNGLE
22.11.2024
THE ASTON MARTIN CASE
Aston Martin has been leading the way in automotive innovation since 2021 by becoming one of the first luxury car brands to adopt real-time 3D technology for its car configurator.
Customers can now experience an immersive, high-fidelity visualization of their personalized vehicles—right down to the finest details like color, materials, and finishes—all in real time and with zero compromises on quality. A 3D application built by MHP and streamed by GORILLA STREAMING.
This pioneering approach redefines the buying journey, enabling clients to visualize their dream car with unprecedented realism from any device, anywhere in the world.
Try it with the new amazing Vanquish model, with a simple browser:
https://configurator.astonmartin.com/GB/model-select/M222/AM370
Customers can now experience an immersive, high-fidelity visualization of their personalized vehicles—right down to the finest details like color, materials, and finishes—all in real time and with zero compromises on quality. A 3D application built by MHP and streamed by GORILLA STREAMING.
This pioneering approach redefines the buying journey, enabling clients to visualize their dream car with unprecedented realism from any device, anywhere in the world.
Try it with the new amazing Vanquish model, with a simple browser:
https://configurator.astonmartin.com/GB/model-select/M222/AM370
PARTNER
